THE DETAILS.

SERVICE

As a marketing generalist with more than 30 years of experience, hands-on and as a team leader, Kim has a long list of capabilities that is growing by the day...

SUCCESS

There have been many notable moments, some recognized formally, and others that quietly moved the needle beyond expectations. Here are details behind just a few of those...

SNAPSHOT

A gallery of marketing initiatives, brushes with greatness, some integrated campaigns and some stand-alone efforts.  This is a glimpse that starts at the very beginning...

SOCIAL

This could just be about social media but its not. It's also about the network of connections that draws from a long career. It's interactive, it's collaborative, it's a way to connect... 

the HIGHLIGHTS.

Industry experience:

Architecture, Construction, Wireless Telecommunications, Staffing & Recruitment, High Tech, Education, Retail, Senior Living, Semiconductor,Broadcasting, Non-Profit, Agency

Career highlights:

  • Designed promotional piece aimed at encouraging franchised companies to renew their contracts. Organization saw a 22% increase in renewals the first year. 
  • Facilitated design and promotion of first-ever Digital Learning Pavilion display in association with Apple, Smart and key education industry organizations showcasing architectural thought leadership in the educational space.
  • Achieved unprecedented awareness levels for Cellular One brand (2nd only to AT&T)
  • Planned and produced multi-media customer hospitality and recognition events featuring name entertainers including Texas Stadium concert hailed as first incident free event in facility history.
  • Successfully implemented organization's public and private online marketing initiatives including online ordering design, development and maintenance tools.
  • Worked with external teams to develop and produce online and traditional media, including television commercials and video presentations to a variety of target audiences including Youth, Senior and Female sub-segments.
  • Coordinated large scale annual national meetings, client hospitality and brand participation in industry conferences and events.
  • Secured first-ever interview of a U.S. President aboard Air Force One by a radio personality, Jan 1995.
  • Developed, managed and executed strategic public relations plans and programs for the largest radio network in the nation, including securing in-studio guests and off-site interviews for syndicated programs such as the Tom Joyner Morning Show.
  • Coordinated the first-ever live on-air dialogue between syndicated radio personalities (Ted Nugent/Howard Stern 1995).

 

Kim, profiled as one of The 50 Most Influential Women in Wireless in 2001, is a LEED accredited professional, a member of the U.S. Green Building Council, and has been consistently recognized and awarded for her work. She has been a speaker, mentor and host. She grew up in Dallas and consequently worked in the DFW area throughout her career.  The network of resources she has accumulated is a valuable asset she shares with anyone she works with. 

 

Copyright Kim Smith