Brand + Culture + Strategy = Growth
The Crowther Group launched in March 2017. Kim was brought in to define a strategy that would fuel growth, build brand awareness and generate revenue. By aligning with trusted, recognized Fortune 500 brands like Target, AT&T, and McDonald's for example as well as local icons like Parkland Hospital and DART, the Crowther Group grew from $0 revenue in 2017 to a projected $10 Million in backlog in 2019. Since those clients have multiple assets, the strategy can sustain and grow the company over time. In recognition of the firm's remarkable success, Crowther was awarded DFW MSDC Minority Supplier of the Year after just 18 months in business! Kim took it to the next level in 2019 designing a consequential WINNINGentry for NATIONAL MSDC Minorityy Supplier of the year! CLICK IMAGE TO VIEW VIDEO
Millennials are taking over the workforce -- and changing the game.
One seasoned and successful MRINetwork franchisee noticed big changes as millennials were quickly outnumbering baby boomers in the workplace. And the way this group worked was very different from before. They liked flexibility, new projects, new places, and casual and competitive environments. To address this growing segment, he created a new contract staffing model. Kim launched the brand with a web site, video, social media and community events. Within the first year, the concept had been replicated by other franchisees and had grown exponentially in terms of clients, candidate database and revenue. CLICK the image to the right to view the corporate video.
Everyone wants to feel like a VIP.
When SHW Group wanted to stand out during the annual conference of Texas School Boards and Superintendents, that audience was treated to a night to remember. From the moment they stepped out of their cars onto the red carpet, each guest was treated to the best of the best. Gourmet food and drink, exciting vegas-style casino and live entertainment by Lucinda Williams in the lounge and Blues Traveler on the main stage all combined to make everyone in attendance feel likeone in a million.
A ride home on Air Force One with President Clinton.
After developing a rapport with the newly created radio relations office of The White House, Kim pitched an opportunity that President Clinton and his team could not resist: reaching the sought after urban audience in 26 markets across the country simultaneously with one interview. The Tom Joyner Morning Show was invited to visit with Clinton's cabinet and then offered a ride backto Dallas on Air Force One with the President. Result: The first-ever radio interview with a president aboard Air Force One!
Drawing people into a large booth is always tricky.
Showcasing conference attendees on a huge video screen not only drew them in, but it encouraged unsolicited, on the spot endorsement from clients who had worked with our firm. The large space elevated patrons' perception of SHW Group's market position, and the calming, open environment was testimony to our architects' ability to create effective learning environments for students of all ages.
Sometimes everything falls in place.
September is Hunger Action Month and The North Texas Food Bank was founded in September 30 years prior. $1 feeds 3 hungry people and there are 3 founders of the Food Bank. The official color of hunger is orange and so what do you do to bring awareness to the 30th anniversary of the Food Bank and celebrate the founders and others who have worked so tirelessly to help eliminate hunger in our community? You paint the town orange!
When the days of the web dawned, it was said, "let there be intranet..."
When Kim joined Cellular One Group in 1996, the very well known national brand published giant binders full of marketing tools include scripts, templates, guidelines and more for its licensees. Designing, printing and distributing these tangible tool kits cost the brand's operating group tens of thousands of dollars. Kim worked with the brand's current web designer to create a password-secured intranet site where Cellular One offices could access digital versions of the tools 24 hours a day, 7 days a week. Soon after, she took their static brochure of a web presence and took it, too, to be a more modern interface, with a customized experience based upon the zip code visitors came from.
When a website "update" turns into a total new design
Businesses operating in the technology space, simply by the nature of their business, seem to evolve faster than others. Teltech Group is a great example of that. Founded in 1999 to serve as a resource in the telecommunications space, their capabilities grew as their Tier One clients grew. They launched as an after market reseller and evolved to become an end-to-end logistics partner. Their clients encouraged working with them to develop other solutions like alternative power stations for Cell Sites on Wheels and drone solutions, both for emergency response purposes. They have adopted IoT solutions to improve the quality of their supply chain services too. So it was time for their online presence to reflect their progressive state. Kim made the site more visual in nature, added functionality to engage visitors and emphasized the brand with more authentic imagery. Check it out at teltech.com or click the image
Quick turn website, just in time
Laguna Media Group was charged with turning around a website in one week. Finding the website's purpose especially intriguing, Kim was up to the challenge. GrayWolves Telecom is an initiative focused on closing the digital divide in America's tribe lands. Wireless broadband connectivity in many of these areas is unreliable or non-existent. Kim and Laguna Media Group's development team had the site live in just 5 days. And just in time actually. The national shutdown due to the COVID-19 pandemic arrived 10 days later. GrayWolves' mission became even more critical to enable tele-medicine. Check the site out at GrayWolvesTelecom.com or click the image
Demonstrating Product Capabilities in 3 Minutes
Teltech Group updated their proprietary asset management tool, TAM 2.0 and their sales team needed a demonstration video. With the year drawing to a close, a storyboard and script had to be crafted and approved before videographers could work their magic. The result is a short but effective video that is available to use in sales presentations 24/7. Check it out on YouTube by clicking the image
Copyright Kim Smith