SUCCESS

In 1985, Tom Joyner was simultaneously offered two positions: one for a morning show at KKDA-FM (K104) in Dallas and one for an afternoon show at WGCI-FM in Chicago. Instead of choosing between the two, Joyner chose to take both jobs, and for eight years, he commuted daily by plane between the two cities, earning the nicknames "The Fly Jock" and "The Hardest Working Man in Radio". He later told Radio Ink magazine that he racked up 7 million frequent flyer miles over the course of his employment at both stations.

In 1994, Joyner was signed by ABC Radio Networks to host a nationally syndicated program, The Tom Joyner Morning Show. Charged with building awareness of the new programming, Kim capitalized on Joyner’s “Fly Jock” reputation, reaching out to American Airlines, the airline that shuttled Joyner between two cities for so long. Together, they “retired” Seat 4B, bringing an actual first class seat into the studio and presenting it to Joyner live, on-air. The stunt attracted local and national press coverage, and stimulated viewership and affiliate subscribers.

Companies that provide services struggle with "demonstrating" their product. Architectural firm SHW Group was focused on designing learning environments and had deep expertise in the space. And while each project they completed proved that, photos and video were the only ways to show prospects their product.

Kim approached the organizers of the Texas Association of School Boards (TASB) with an idea. Why not build an exhibit that attendees could walk through and experience how technology has changed the way people learn? A place that showed how learning happens anywhere, anytime? Beyond just an exhibit, it could be something that suppliers could exhibit their component contributions. TASB loved it and soon Apple and SMART Technologies were on board to provide 1) iTouch devices to support the tour, and 2) SMART learning screens, tables and projection. Next came flexible walls, modular flooring and distributed wireless antenna systems. Kim also leveraged social media by inviting attendees to tweet their experience using a designated hashtag. tweets were projected in real time on a conversation wall outside the exhibit.

Media coverage acknowledged how teachers and administrators received unique insight into the world of 21st-century students and how they use technology to learn, communicate with friends, complete projects and study in and out of the classroom.

Protis Global is a very successful MRINetwork office headquartered in Miami, focused on recruiting high level executives in the Food & Beverage manufacturing space. Their client list reads like a Who's Who among F&B power brands. Protis has attitude, confidence, professionalism. Winning HUGE deals while wearing jeans in their casual open warehouse offices with popular music thumps in the background. They work hard and play hard -- and they are a family of winners, compensated well for their work. Conveying their culture and their enthusiasm for what they do in a way that the largest of brands in F&B would relate to was the challenge Kim faced in producing a corporate video. She found inspiration in the feeling people echoed when visiting the Protis offices. The "vibe" each got was the same and that had to be what came across on video. CLICK the image to see more.

ABC Radio acquired Satellite Music Network in 1989 to expand its syndicated programming. By developing a campaign called "ABC is" the network was able to convey its new, broader range of offerings. The campaign offered something for everyone, communicating to prospective advertisers its ability to be a one-stop shop, and to affiliates a way to create a custom programming schema they could brand as their own.

This campaign came in handy when Kim pitched coverage to the media and even to celebrity guests. By making an appearance on just one show, celebrities could promote themselves via stations in multiple markets across the country. A very attractive alternative to hopping from one radio show to the next and from one city to the next. Cross-over musicians found this especially effective as they could also make appearances on more than one format in a single visit.

The advantages of exhibiting at an industry conference is the ability to demonstrate what your products do. Powerwave's Distributed Antenna Systems' improved wireless coverage in dense environments where signal is very weak or lost all together. The 2004 PCIA industry conference was held in a conference center where wireless signal was just that: lost. Kim thought that loss was her company's opportunity.

Kim worked with technical teams to develop a temporary in-building coverage system that could be installed for show venue to improve coverage. While the unit could not be mounted and effectively work if displayed on show floor, a live replica could. Kim hired people to walk the aisles wearing t-shirts promoting Powerwave's contribution to their show experience. Powerwave was perceived to "own" the show with small investment. Further, the hotel chain recognized the value of the service and installed systems in several properties nationwide.

When Jerry Jones became owner of the Dallas Cowboys in 1990, he brought a lot of new, innovative thinking to marketing his team. For years, Cowboys games were broadcast on a local AM news radio station that pulled a strong male demographic. Jones made headlines when he decided to broadcast in stereo on the highest rated radio station in the market---KVIL-FM.

It was a strategic move on KVIL's part too, since the #1 station typically pulled a stronger female audience. The men listening to the game on Sunday night would return to KVIL the morning after increasing the station's morning drive listenership! Kim worked with the general manager, program director, and promotions director to promote the new programming in print, through on-air contests, on billboards and on bumper stickers.

Make a free website with Yola